Three Ways Brands Can Capitalize on Millenials’ Food Trends

If you want to know what’s hot right now, look no further than the food choices of millennials. From bowl meals to socially responsible eating, millennials are changing the food scene, and there’s no sign they’re slowing down any time soon. Read on to see what they’re eating and how you can join the trend! We’ve listed some of the hottest trends in today’s food scene, as reported by Food & Wine magazine.


Plant-based and functional foods

Millennials are the largest generation in the United States. They represent 72.1 percent of the population. The food industry has taken notice. The newest generation, called Generation Z, was born between 1997 and 2012. It is the most diverse and ethnically diverse generation to date. According to the Food and Nutrition Industry Association (FNA), this group has an appetite for plant-based and functional foods.

Millennials are highly conscious about the impact of their food choices. In fact, 63% of Millennials say they have a vegan lifestyle. More than half of Gen Zers and Millennials say they are willing to pay more for healthier foods. Additionally, they value food sourcing and the environment, with 65% of Gen Zers and 32% of Millennials placing importance on this. They also tend to be more environmentally conscious than previous generations, and they’re more likely to choose products with higher standards of animal welfare.


Socially responsible foodies

The Great Recession may have brought financial instability, but it did not dampen the foodie culture. In fact, spending on dining out declined between 2007 and 2008, but rebounded in 2012, as Millennials were especially hard hit by the recession. During this time, Millennials focused on the sustainability of ‘foodie’ ideologies and turned to experiences over food. Food has become a form of social currency and status symbol.

This generation of foodies is redefining the way we buy and consume our food. They want to eat fresh, locally grown, and minimally processed foods. In recent years, the numbers of organic products have more than doubled, and millennials are making food purchasing decisions in favor of the environment. Millennials are also pushing the boundaries of the food industry, and many are even challenging the agricultural supply chain.


Easy-to-make meals

The millennial generation is driving food trends, and brands have been paying close attention to their buying habits and lifestyles. It is not surprising then that many brands are searching for new ways to satisfy the tastes of millennial consumers. A report called “What Millennials Eat” is an excellent example of the power of social listening in catering to the tastes of millennial consumers. Here are three ways brands can capitalize on this trend.

Millennials are looking for more organic, non-GMO food. They also value the environment and want to support local, sustainable agriculture. These factors make it important for brands to develop brands that appeal to this group. Here are some of the trends that will be popular in the next decade. And don’t forget to follow them! If you want to reach millennials, you need to learn their preferences and trends.


Fast delivery

Millennials are known as the generation that has redefined the food industry. They are hard-working and prioritize healthy lifestyles over a traditional diet. The millennial generation also has a strong desire to live in desirable cities and have convenient food options. Food delivery services are a natural extension of this trend, with many millennials choosing the convenience of fast food delivery. These services also cater to the preferences of millennials who don’t have time to cook or prepare their own meals.

Fast delivery is an industry-wide phenomenon that millennials are leading. According to a report published by UBS last week, delivery sales will rise 20 percent a year by 2030. Many restaurants have already jumped on the delivery bandwagon. Millennials are also more likely to order food than their parents, according to the UBS report. Restaurants should pay attention to the growing popularity of food delivery.

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